The Story Behind BABYZEN
In 2012, after two extensive years of work and five patents registered, BABYZEN released YOYO, the first evolutionary ultra-compact stroller where every detail is meticulously considered to anticipate the needs of today’s urban parents.
As light as its design is cool, YOYO can be manoeuvred with one hand, it folds and unfolds very quickly, it can be carried over the shoulder, it is easy to store and fits in the overhead compartment on the plane. BABYZEN all started from the ambition to always anticipate contemporary families’ expectations and accompany a new generation of modern parents who are constantly on the go.
With more than one million units sold in 3,000 points of sale throughout the world, the now-iconic YOYO has become a true generational phenomenon that continues to grow.
Today, the brand continues to innovate with the launch of YOYO² in 2020, as well as a line of accessories (YOYO bag, YOYO board, cup holder…) which enable parents to customize their YOYO to echo their lifestyles.