The Story Behind BabyBjorn

It started with a bouncer

BabyBjörn is a Swedish family-owned business started in 1961 by Björn and his sister in law. Using their own experiences as parents themselves as inspiration, they wanted to create products that solved everyday dilemma's. It all started with a bouncer, that has grown to be one of BabyBjorn's best-loved products ever since. BabyBjorn's product range has now grown to include travel cots, carriers and everyday family essentials.

"Most of us who work here are parents too. We all want to make a difference and simplify daily life for families with young children. So we constantly look for new solutions and improvements, based on our unique safety and quality mindset."

The need for closeness

Björn always worked closely with pediatricians and in the 1970s they encouraged him to develop a baby carrier. New findings shed light on how important plenty of closeness is for a tiny baby and so the Baby Carrier Original was born. More than 40 million babies, and counting, have been carried close to their parents in a BabyBjörn baby carrier ever since.

Discover BabyBjorn's Mission