bbhugme's Mission

Beautiful, smart, sustainable solutions

bbhugme have made it their mission to support pregnant women, babies and new parents with products designed for their needs and to offer extra comfort and support - all while operating in a sustainable and kind way.

Award winning products

All of bbhugme's products are developed to increase quality of sleep, rest and comfort during your pregnancy and beyond. Every single product is tested and quality approved by the bbhugme panel of specialists in health, motherhood and design. They know a lot about caring for women and new families.


"bbhugme are one of those brands that you just trust. You trust them to create products that genuinely improve comfort and rest for pregnancy and beyond and trust they will do it all in a responsible and sustainable way."

- Clifton, Co-Founder of NBS

Long lasting

The longer a product lasts, the lower its environmental impact. bbhugme help reduce their impact by creating high quality and long lasting products made from materials that are durable. This means your bbhugme will last for years and years. If you no longer use your bbhugme products, you can pass it on to someone else. Or give it a new lease of life with a new sleeve which can be bought separately.


bbhugme make sure their products are manufactured and sourced sustainably. They focus on independent certifications of suppliers which covers environmental aspects, for example Standard 100 by Oeko-Tex. In all aspects of the production process, they are continuously looking for opportunities to minimise their environmental impact.


Plus, all their products are made from recyclable materials. So when the time does come for you to part with your bbhugme product, you can recycle it. They have also removed plastic in their packaging. Their pillows come in textile bags that are practical for storage and transportation. Sleeves come packed in surplus textile material from the production.

Discover the bbhugme range