The Story Behind Joie
Joie to the world
Joie (pronounced joy) is a UK brand founded in 2011. Because of its popularity and reputation for selling high quality, safe and reliable products, Joie is now a global company sold in over 50 countries.
The Joie philosophy centres around their mission to make parenting as joyful as possible, while serving families, the community and the planet so that we may all enjoy it together.
“Nothing makes us happier than spreading joy to the families around us.”
- Joie
From comfy Car Seats and cosy Cribs, to posh Pushchairs and beautiful Bouncers, Joie designs and produces a range of products that are practical for parents, and safe and cosy for kids.
When shopping for your bundle of joy, you should never have to compromise. With Joie, you can guarantee that your little one will always be in safe hands and every aspect of your baby's comfort and safety is covered.
NBS offers a bundle of Joie's essential newborn range so you can be sure you have everything you need for your little one's arrival.