The Story Behind UPPAbaby

More than 3 decades of experience


UPPAbaby is an innovative American company with one mission: to make high-quality baby products that fit the needs of your new life as a parent, while appealing to the sense of style you’ve always had. To do this successfully, UPPAbaby draws on three decades of experience in the juvenile industry and on their own inspirations as parents of young children.

"We look for ways to make our strollers and baby products lighter, more savvy, easier-to-use and even fun. We explore ways to deliver greater comfort and safety for baby, with convenience and style for Mum and Dad."
- Bob and Lauren Monahan, Co-Owners

In 2006, the Monahans put years of product development experience and their own parenting experiences to the test to create the first UPPAbaby pushchair. After noticing there was a gap in the pushchair market for a practical, sleek, which also offers good value for money, the UPPAbaby Vista was born. Years later, UPPAbaby is a firm favourite with parents for their user friendly, versatile and streamlined products.

Discover UPPAbaby Mission