Introducing breastfeeding

This guide will help explain what is important to think about when choosing to breastfeed and take look at all the different types of accessories to help feeding time run smoothly for you and your baby.

We want to help you find the perfect breastfeeding accessories

Find all you need for breastfeeding time, comfy bras, easy access tops, breastpads and more. We love the Elvie breastpump, the world's first silent wearable breast pump, it allows hands-free pumping, with no cords, tubes or noise.

This handy guide will explain the most important things you need to look for when choosing your breastfeeding aids and use our own experiences as parents to help recommend our favourite ones. Once you know more about what to look for when shopping, the decision will be simple!

Benefits of breastmilk

All women are amazing and for those who choose to breasfteed, it is a personal choice between you and your baby or babies.

Babies receive a unique fluid in breastmilk, full of antibodies to help fight infections which keeps changing to meet the needs of a growing, changing baby!

The World Health Organisation recommends exclusive breastfeeding for about the first six months and continued breastfeeding alongside other foods for at least the first two years and beyond.

... But remember, you don't have to breastfeed if you don't want to. There's no evidence to say that babies who are formula-fed are at disadvantage compared to breastfed babies.

Breastfeeding can also help protect your baby from:

  • Severe diarrhoea and vomiting
  • Chest infections
  • Eczema
  • Sudden Infant Death Syndrome (cot death)
  • Ear infections
  • Obesity

Breastfeeding can also help protect you from:

  • Ovarian cancer
  • Osteoporosis (weak bones later in life)
  • Obesity (helps you lose weight)

Thinking of breastfeeding?

If you are hoping to breastfeed your baby, we hope this guide will shed some light on what to expect

in order to make it a positive experience.

Let's start with what things to consider...