Bugaboo Mission

Bugaboo Mission

Move Freely

Bugaboo's mission is, and always has been, to help parents move freely. Their pushchairs help you explore the world around you in unparalleled comfort and unmistakable style by helping you find the pushchair perfect for your lifestyle.

Product Design

The longer a product lasts, the lower its environmental impact. That’s why Bugaboo design and build their products with a long life cycle in mind. From clever modular design for easy maintenance and refresh options, to high quality materials and tried and tested functionality with Bugaboo you buy well, buy once.


"Bugaboo are always a winner for me. They design products that make parenting on the move easier and are all designed to last , they are definitely worth the investment."

- Sean, Sales Manager


Bugaboo have been at the forefront of pushchair innovation and continue to invent, develop, test and manufacture products that combine beautiful design with long-lasting functionality. Today their product range keeps growing by developing pushchairs with cutting-edge capabilities and that go beyond just strolling.


Bugaboo want to help parents move around the world easier, but also protect the world at the same time. Such as; using fabrics made from recycled PET bottles, easily repairable designs to reduce waste and lifespan of products, products are manufactured and sourced sustainably, and produced under safe, fair and humane working conditions, to mention only a few!

Discover the Bugaboo Collection