Putting the B in Bugaboo
Becoming a B Corp
Back in August 2023, Bugaboo, were proud to earn their B Corp certification. This means that they are committed, and on the right path to making a positive impact on the world for future generations.
From taking good care of employees, to launching circular services and using sustainable materials, Bugaboo have always been a purposeful brand committed to making conscious choices. B Corp certification will continue to hold them accountable and push them to be better and do more. B Corp is a huge step for Bugaboo on their journey to become net zero by 2035, so B Corp is not a destination, it’s just one big step on their sustainability journey!
What is a B Corp?
Nonprofit network B Lab began in 2006 and was born from the notion that a different kind of economy was not only possible, but necessary. They then became known for certifying B Corporations “which are companies that meet high standards of social and environmental performance, accountability, and transparency.”
The B Corp movement has the power to change our economy, by shifting our behaviours, culture, policies, and societal structure. B Corp is poised to address and solve our society’s challenges - the environmental crisis being of the most critical.
To achieve B Corp certification, a company’s entire social and environmental impact. A business must meet the highest standards of performance, accountability and transparency, and they must:
- Demonstrate high social and environmental performance
- Make a legal commitment and amend their corporate governance
- Show transparency by making information about their performance public
Putting the B in better
Bugaboo's B Corp Certification doesn’t mean that they’re perfect – it means that by joining the B Corp movement, they are part of a community working to use business as a force for good™. So, there’s still more they need to do, and they intend to use their B Corp Certification as a framework to keep improving and pushing for a better future.