Positive Design

Joolz offer young families the building blocks to help make family life simpler, they call it ‘Positive Design’. It means, Joolz build award-winning, ergonomic, comfortable and stylish pushchairs, car seats and accessories that contribute to a vibrant lifestyle.

Their positive design philosophy create innovative complete, ergonomic and attractive products, deliver excellent service and inspiring ideas for a healthy and happy life.

Ergonomically Designed


Joolz develops and manufactures strollers that are designed around the human body. They listen to the needs of parents and children, analyse the human body and how it grows to create the perfect stroller. Each completely new pushchair takes at least 3 years to design. Colours and fabrics updates are researched and tweaked for 6-9 months.

Functional Features


At the heart of every design from Joolz is the same promise, to combine functionality with design. From the award winning ergonomic Dutch design with superior comfort and intuitive features, every Joolz pushchair has Positive Design at its heart.

Lifetime Warranty


Joolz want you to enjoy the ride with your little one as long as possible. That’s why they offer you a lifetime warranty on Joolz Hub, Joolz Day3 and Joolz Geo2. All you have to do is register your Joolz pushchair within six months of purchase and keep your original proof purchase

NBS LOVES


"I don't believe there is another pushchair brand that pays as close attention to the finer details and dedication to the ergonomic design of their products like Joolz do."
- Cameo, Operations Manager

Discover Joolz Positive Impact Initiatives