The Story Behind Silver Cross

140 years of experience


"There is no secret to making the world's finest prams - Just take 140 years of experience and add the finest materials; the rest is easy." - Silver Cross

The Silver Cross British heritage is not only very special, it’s also what makes them unique. The Silver Cross story starts in 1877 when founder, William Wilson, invented the world’s first baby carriage. William developed an innovative spring system - the now-famous bouncing Silver Cross suspension - and combined this with a reversible hood to create the first-ever modern pram.

Silver Cross products are now sold to more than 70 countries worldwide and Silver Cross has offices all over the world.


Today, Silver Cross HQ is still based in Yorkshire, England. They continue to strive to develop the best and most innovative prams and nursery products for parents. They are proud to say more than 10 million parents have chosen Silver Cross to help give their babies the best start in life.

British Design and Innovation

What started with a moment of inspiration continues as an unwavering commitment to design and innovation from Silver Cross. The brand was founded on the love of high-quality craftsmanship, and Silver Cross continue to develop new technologies and seek out new materials to bring parents the best baby products.

Discover Silver Cross' Royal Connections